Naoshima Bath (I♥︎YU)
Naoshima Bath (I♥︎YU) is a unique art-infused public bathhouse located on the art island of Naoshima in Japan. Designed by renowned artist Shinro Ohtake, this facility blends traditional Japanese sento (public bath) culture with contemporary art, creating a one-of-a-kind bathing experience. The exterior is adorned with colorful mosaics and playful designs, while the interior features quirky art installations that surprise and delight visitors. The bathhouse is divided into male and female sections, each with its own artistic touches. This is not just a place to cleanse the body, but also a space that stimulates the imagination and celebrates the intersection of art and daily life.
Opening Hours
Location
Naoshima, Kagawa District, Kagawa Prefecture, Japan
Everything You Need to Know
Why Visit
Experience a unique fusion of traditional Japanese bathing culture and contemporary art.
See the whimsical and colorful designs by artist Shinro Ohtake.
Relax in a one-of-a-kind atmosphere that stimulates both the body and mind.
Support local culture and art initiatives on Naoshima Island.
History & Background
Naoshima Bath (I♥︎YU) opened in 2009 as part of the Benesse Art Site Naoshima, a project that transforms the island into a living art museum. Artist Shinro Ohtake was commissioned to redesign an old public bathhouse, incorporating his signature eclectic style. The name 'I♥︎YU' is a playful pun, as 'yu' means 'hot water' in Japanese. The project aimed to revitalize local culture while attracting art tourists, making art accessible in everyday spaces. It has since become one of Naoshima's most beloved attractions.
Insider Tips
Bring your own towel and toiletries, as they may not be provided.
Visit during weekdays to avoid crowds, as weekends can be busy with tourists.
Check the official website for any temporary closures or special events.
Be prepared to remove your shoes before entering the bathing area.
Take time to explore the art details both inside and outside the bathhouse.
What Visitors Say
“Visitors rave about the whimsical art installations and the relaxing atmosphere of Naoshima Bath. Many describe it as a must-visit for art lovers and those seeking a unique cultural experience. The blend of traditional bathing with modern art creates a memorable and Instagram-worthy visit.”
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Find Your Way
Naoshima, Kagawa District, Kagawa Prefecture, Japan