Wall Drug Store
Wall Drug Store is a quirky and iconic roadside attraction located in Wall, South Dakota. What started as a small pharmacy in 1931 has grown into a sprawling complex featuring a variety of shops, restaurants, and unique attractions. Known for its free ice water and homemade donuts, Wall Drug Store has become a must-stop destination for travelers crossing the Great Plains. The store's whimsical signs, western-themed decor, and nostalgic charm make it a fun and memorable experience for visitors of all ages. It's a perfect pit stop to stretch your legs, grab a bite, and soak in the Americana vibe.
Opening Hours
Location
510 Main St, Wall, SD 57790, USA
Everything You Need to Know
Why Visit
Experience a piece of classic Americana and roadside attraction history.
Enjoy unique shopping, from western wear to quirky souvenirs.
Savor delicious homemade donuts and other treats.
Perfect family-friendly stop with fun attractions for kids.
History & Background
Wall Drug Store was founded in 1931 by Ted and Dorothy Hustead in the small town of Wall, South Dakota. Struggling to attract customers, the Husteads came up with the idea of offering free ice water to thirsty travelers passing through the hot, dry plains. The strategy worked, and the store grew into a beloved roadside attraction. Over the decades, Wall Drug expanded to include a mall of shops, restaurants, and even a chapel, becoming a symbol of American road trip culture. Today, it remains a family-owned business and a testament to clever marketing and hospitality.
Insider Tips
Visit early in the day to avoid crowds, especially during summer months.
Don't miss the homemade donuts and free ice water—they're a staple of the Wall Drug experience.
Take time to explore the various shops and photo opportunities, including the famous jackalope statue.
Check out the Back Yard, a fun area with animatronic displays and a splash pad for kids.
If you're road-tripping, Wall Drug is a great place to refuel and stock up on snacks for the journey.
What Visitors Say
“Visitors love Wall Drug Store for its nostalgic charm, friendly atmosphere, and unique offerings. Many highlight the free ice water, delicious donuts, and quirky souvenirs as standout features. Families appreciate the kid-friendly attractions, while road-trippers enjoy the break from the highway. Some note it can get crowded during peak travel seasons.”
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510 Main St, Wall, SD 57790, USA