Plaza Principal de Purmamarca
The Plaza Principal de Purmamarca is the vibrant heart of this charming village in northern Argentina, nestled against the stunning backdrop of the Cerro de los Siete Colores (Hill of Seven Colors). This picturesque square is surrounded by colonial-style buildings, artisan markets, and quaint cafes, offering a perfect blend of natural beauty and cultural richness. Visitors can explore local crafts, enjoy traditional Andean music, and soak in the serene atmosphere. The plaza serves as a gateway to the Quebrada de Humahuaca, a UNESCO World Heritage site, making it a must-visit for travelers seeking authentic Argentine culture and breathtaking landscapes.
Opening Hours
Location
Plaza Principal, Purmamarca, Jujuy, Argentina
Everything You Need to Know
Why Visit
Experience the stunning natural beauty of the Cerro de los Siete Colores and surrounding landscapes.
Immerse yourself in local culture through artisan markets, traditional music, and crafts.
Enjoy the peaceful and authentic atmosphere of a small Andean village.
Use the plaza as a starting point for exploring the Quebrada de Humahuaca, a UNESCO World Heritage site.
History & Background
Purmamarca, meaning 'Town of the Virgin Land' in the indigenous Aymara language, has a rich history dating back to pre-Columbian times. The Plaza Principal has long been a central gathering place for the local community, serving as a hub for trade and cultural exchange. The village played a significant role during the colonial period as a stop along the Camino Real, a major trade route. Today, the plaza preserves its historical charm while welcoming visitors from around the world to experience its unique blend of indigenous and colonial influences.
Insider Tips
Visit early in the morning or late in the afternoon to avoid the midday heat and crowds.
Bring cash, as many local artisans and small vendors may not accept credit cards.
Wear comfortable walking shoes, as the cobblestone streets and uneven terrain can be challenging.
Don't miss the chance to try traditional empanadas or humitas from the local food stalls.
Plan to spend some time exploring the nearby Cerro de los Siete Colores for breathtaking views.
What Visitors Say
“Visitors often rave about the Plaza Principal de Purmamarca's stunning scenery, vibrant artisan markets, and friendly locals. Many highlight the peaceful ambiance and the opportunity to experience traditional Andean culture firsthand. The colorful surroundings and unique crafts make it a favorite spot for photography and relaxation.”
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Plaza Principal, Purmamarca, Jujuy, Argentina